The Soaring Society of America introduces a targeted national marketing campaign designed to influence the front end or first contact side of the sport using social media and paid advertising across the most popular digital media channels, including Facebook, Instagram, and YouTube.

Initially, the targeted groups are General Candidate, Commercial Pilots, General Aviation Power Pilots, Military, Engineering, and STEM* Participants. This strategy is driven by the idea that pilots who have a rating and a background in some aspect of aviation are more likely to participate, become SSA members, and contribute to the sport faster and at less draw-down on already stretched training assets than any other group.

As the national soaring organization, the Soaring Society of America will leverage the new modern interactive Website to cost-effectively use digital media, generate interest, and ultimately membership for clubs and customers for commercial operations.  The program’s goal is to foster and promote all phases of soaring while growing the Society’s membership.

Google has recently approved the SSA for free online advertising as a nonprofit to kick start the program. Expect to see the first of the SSA’s digital advertising appearing on popular digital media channels soon.